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In a remarkable display of market penetration strategy, OXBAR's inaugural US store roadshow has delivered exceptional results, introducing its classic Magic Maze 2 and innovative product line including the Nic Switch, Ice Nic, and the much-anticipated to American consumers.
Led by our dynamic team, the store demonstrations achieved impressive daily sales approaching 100 units, showcasing the tremendous potential of direct consumer engagement. Their innovative approach to store-level marketing has proven to be a game-changer in converting customer interest into immediate sales.
Starting from scratch, our dedicated team successfully placed hundreds of devices across various locations, building a robust pipeline of potential customers. This grassroots approach not only drove immediate sales but also created valuable relationships with retailers and distributors.
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The pop-up event's success extends beyond direct sales, demonstrating its effectiveness as a powerful tool for supporting our distribution partners' sell-through rates. By driving consumer demand at the store level, we're creating a win-win situation that benefits OXBAR and our valued retail partners.
This marks just the first stop of OXBAR's ambitious journey across the United States. Stay tuned for more exciting victories as we continue our nationwide expansion. This is only the beginning of OXBAR's success story in America.